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Martin Aitchison -
The Key Word Reading scheme (better known as Peter and Jane books) were first issued in 1964. Written by William Murray, these books proved the most successful series of Ladybird books ever - and are still in print today.
One of the most popular series of books that Ladybird ever produced was the series of traditional fairy tales called "Well Loved Tales" series 606d. The original books were all recounted by Vera Southgate and first published in the 1960s. This artwork comes from the revised version, first published in 1980, which stayed in print until very recently - so for around 25 years
You will also find artwork from the 1980s reading scheme Puddle Lane, from series 777 Read it Yourself and other Ladybird Books of fiction/non fiction.